 |
 |
 |
||
|
Integrated PR | Martell Elite Club Brand: Martell Product: Cognac
Well-known cognac brand Martell has been well accepted by public as the image of distinguished. Due to cultural differences, so that the brand in South China and East China must adopt a strategy of differentiation. In the East mainly to promote luxury living style，and in the south it should be a strong unite with local food culture. In southern China, we put Martell elite club as a starting point, to recruit elite members as the dissemination of core strength, to plan for a large number of the integration activities aim at members, gradually raise awareness, trial, brand reputation.
|
||||