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Sampling | Pedigree Whiskas in-door sampling
Brand: Pedigree Whiskas
Product: Pet food
Pedigree and Whiskas is one of China's leading pet food brands, but in China, the utilization rate of home-made food is still very high, therefore the precast pet food have a huge marketing space.
Clients wants to conduct a large scale of sampling to enhance the rate of the trial, we helped to design a transformation program in sampling to educate consumers and eventually achieve transformation.
During door-to-door sampling, we not only educated consumers, but also collected a large number of pet owner’s primary data, establish an effective platform for future promotion.
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