Positioning Esky “Anytime, anywhere, handy fresh”

Positioning | Esky “Anytime, anywhere, handy fresh”

Brand: Esky
Product: Portable Freezer

Esky is the No.1 portable freezer brand from Australia. However, in China their awareness and sales are both low due to limited marketing activities. We helped to re-position the brand after solid research. With the new slogan “Anytime, anywhere, handy fresh” , a holistic marketing mix have been launched in China market, including metro promotion, professional channel exhibition, on line campaign. We also helped client setting up a web-store on taobao.com to explore on-line shopping field.